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How Google AI Overviews Are Changing the Way Buyers Choose Brands
In today’s digital world, people research products and services more thoroughly than ever before. Google AI Overviews are becoming a key part of this process, shaping how buyers discover and compare brands before they even visit a website. These AI-generated summaries highlight certain products, explain differences, and guide buyers toward making decisions—all before a single…
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Why AI Matters in Advertising Operations
Advertising conversations are buzzing with AI everywhere, but in the day-to-day world of Ad Ops, things are less smooth. According to IAB’s State of Data, only about 30% of agencies, brands, and publishers have fully integrated AI into their campaign processes. Half still don’t have a clear plan for AI. This gap makes sense when…
